Archive for August, 2013

Personalize Book Titles, Book Descriptions And Sell More Kindle Books

To Increase Book Sales, Write Book Titles & Descriptions That Describe Your Intended Readers

By Roger C. Parker

“Who are your book’s intended readers?”  One of the most important ways you can increase book sales and find new readers is to choose a title for your book that clearly indicates the type of reader you had in mind while writing your book. There are several ways you can create a book title that clearly identifies the readers–or market segment–you are writing for.

The better you describe your intended readers in the title, the more your intended readers will respond to your title’s promise of change and want to buy your book.

Importance of book titles that target specific readers

Book titles that target specific markets, or “speak to,” different categories of readers, create an immediate identification, or resonance, that magnetically attracts and engages the intended reader’s attention.

Targeted titles signal that the book was written with them in mind. Given a choice between a book written for “everyone,” versus one written specifically for readers like you, wouldn’t you choose the targeted title? If you’re a coach or a consultant, for example, and you want to improve your graphic design skills, which of the following book titles would you be more likely to want to take a closer look at:

  • Graphic Design Tips
  • Graphic Design Tips for Coaches and Consultants

If you were a coach or consultant, or someone who could identify with coaches or consultants, which of the above titles do you think you’d choose?

Choosing book titles that target your market

There are at least 10 ways that you can target your books to specific types of readers. These include:

  1. Age. How old are your intended readers? Their age determines their interests.
  2. Income. Are you writing for those with limited budgets or unlimited budgets? Are you writing for those with money, or those who want to gain money?
  3. Marital status. Are you writing for singles or married couples? Or, perhaps, divorcees or widowers?
  4. Occupation. Are you writing for employees or entrepreneurs? Fortune 500 managers or self-employed professionals? If you’re writing for health professionals, are you writing for midwives, general practitioners, or heart surgeons?
  5. Experience. How much does your intended reader know about the topic? Are you writing for newcomers or experienced professionals?
  6. Desired change. What is the problem you want to help your readers solve, or the goal that you want to help them achieve?
  7. Health status. Are you writing for healthy readers who want to remain healthy, or are you writing for patients or caregivers dealing with particular health conditions?
  8. Resources. Is it possible to target your book’s title on the level of resources, i.e., income, knowledge, time, etc. that they possess?
  9. Geographic region. Are your readers more likely to live in urban or rural areas, or in specific cities or states?
  10. Niche. What other terms can you use to identify your target market, i.e., your ideal readers? How specifically can you describe them in terms of attitudes, abilities, hobbies, education, or aspirations?

The more time you spend addressing the above issues, the easier it will be to enhance the selling power of your book title by targeting it to the specific market you’re writing for.

Examples

The following are some of my favorite examples of book titles that sell by combining the promise of change with obvious relevance to a specific market segment:

  • The Single Mother’s Survival Guide, by Patrice Karst. Married mothers probably won’t respond to this, but single mother’s certainly will!
  • What to Expect When You’re Expecting, by Heidi Murkoff and Sharon Maizel. I love this title because it targets its market, without using the term “pregnant.” The title is in its 4th edition, a testament to the sales power of the title.
  • The Corporate Blogging Book, by Debbie Weil. If you’re in top management, this title calls out to you with far more urgency than “The Blogging Book” which fails to indicate it is written specifically for you.
  • Cooking for Two: 120 Recipes for Every Day and Those Special Evenings. If you have an important date coming up, you’re far more likely to pick up this book than a “Health Eating for Large Families” book!
  • Guerrilla Marketing for Writers: 100 Weapons for Selling Your Work. The title succeeds because it builds on the popularity of the Guerrilla Marketing brand, but fine-tunes it for a particular audience.Note the way this tile not only targets writers, but emphasizes the benefit of “selling your work.”
  • Selling to Big Companies by Jill Konrath.This book obviously “calls out” to a specific type of entrepreneur or marketing executive. There are lots of books on selling, but this is the one that attracts the interest of those who want to sell to big companies.

Putting ideas to work

Start by making a list of your intended readers. Include as many details as possible. Define not only the change that they desire, but describe everything you know about them.

If you’re a self-employed professional, you can easily do this by making a list of your best clients during the past few years, and identifying their common characteristics.

Conclusion

Avoid the trap of universality! Broad-based books, those intended for “everybody,” often fail because of their lack of deep appeal to a specific market segment. To increase sales of your book and find new readers, choose a a title that targets your message to a specific market segment–readers you know about and can address with confidence and passion. Go deep, instead of broad!

Make the title of your book as relevant and magnetically attractive to your intended market as possible. By targeting specific readers in the title, your book will gain an immediate advantage over general interest books that lack the urgency of the specific.You’ll also find it easier to promote books with targeted titles to specific markets, rather than to promote to “everyone.”

Take a fresh look at your book’s proposed title. Ask yourself: How effectively does your title address the concerns of a specific market segment?

Learn more

Visit the Published & Profitable Blog for more title ideas and to sign-up for free weekly writing tips and advance notice of free upcoming teleseminar interviews with authors, editors, and publishing insiders.

View a list of previous author and publisher interviews at Published & Profitable Visit Published & Profitable’s Sample Content area with articles, assessments, templates, and videos to help you get started planning, writing, promoting, and profiting from your book. Best wishes on your writing success!

Roger C. Parker is the “$32 Million Dollar Author” whose 38 books have sold 1.6 million copies around the world.

Article Source: http://EzineArticles.com/?expert=Roger C. Parker

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Posted by Admin - August 23, 2013 at 8:37 am

Categories: Kindle Books   Tags:

Ways Your Title Can Help Help Sell Your Book

How To Increase Book Sales and Make Your Book Irresistible By Adding Details To Your Titles

By Roger C. Parker

Nonfiction book titles succeed to the extent their titles promise desired change to a specific target market. “Promise” and “target” titles increase book sales by finding new readers, online and in bookstores. You can further the ability of your book’s title to increase book sales and find new readers by adding details to your titles. As the examples included below show, by adding details, such as numbers, to your book title, you can:

  • Differentiate. Details can help you position your book, setting it (and you) apart from the competition.
  • Enhance credibility. Title details can help increase book sales by enhancing your book’s image and professionalism.
  • Add urgency. Numbers in titles can increase book sales by simplifying complex topics and promising quick results.
  • Perceived value. Numbers can “cement the sale” by enhancing the perceived value of your book.

How title details can differentiate a book from its competition

Consider the example of Rachel Ray’s career-building 30-Minute Meals. This self-published book not only launched a continuing series of highly successful books, but it also launched one of the most successful careers on television’s Food Network. (Which I never watch, of course.)

Born out of desperation, at a time when Domino’s Pizza was guaranteeing deliveries of pizza in 30 minutes, or less, Rachel Ray’s 30-Minute Meals was originally written to help her employer–an upstate New York grocery store–compete against Domino’s. The first printing immediately sold out. It sold out because of the specificity of the “30-minute” promise.

There are lots of cook books on the market, and there would have been little reason for prospective buyers to be interested in a book with a title like “Rachel Ray’s Favorite Recipes.” But, the “30-minutes” makes a specific promise to prospective readers and sets it apart from the competition. When she was unknown outside of upstate New York, which of the following books would have sold more:

  • Favorite Recipes

  • 30-Minute Recipes

In a similar way, Patrick Riley’s The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page uses a specific to set the book apart from the hundreds of other proposal writing books on the market. Without the “one-page” promise, it would be just another book, instead of standing apart from the competition.

Using details to add credibility to your book’s title

You can also use specifics to describe the number of steps or ideas your book is based on. The number in the title implies that there is a process, or guidance system, built into your book, rather than a hodgepodge of ideas.

Favorite examples of this approach include Stephen Covey’s The 7-Habits of Highly Effective Individuals and George B. Brant’s, et al, The New Leader’s 100-Day Action Program. The “7-Habits” approach simplifies a complex topic by providing a manageable structure to approach it. The “100-Day” approach simplifies a complex program by providing a day-to-day guide to specific tasks.

A final title that succeeds because of credibility based on specificity is Leroy Cook’s 100 Things To Do with Your Private Pilot’s License. Which of the two titles, below, has the greater appeal?

  • Things To Do with Your Private Pilot’s License
  • 100 Things To Do with Your Private Pilot’s License

Likewise, the “5” in the title of Harley Pasternak and Myatt Murphy’s 5 Factor Diet s projects a feeling that there’s a structure, or process, behind the book’s advice.

Using specifics to add urgency

People, today, are in a hurry. The want immediate gratification. They don’t want to wait!

That’s why books with titles like Jay Conrad Levinson and Al Lautenschlager’s Guerrilla Marketing in 30 Days are so successful. They promise immediate results. Again, it’s the specific number that adds credibility to the urgency. Which of the following appeals to you?

  • Guerrilla Marketing in a Hurry
  • Guerrilla Marketing in 30-Days

Bill Effros’ How to Sell Your Home in 5 Days is another example of using specifics to stress immediate gratification.

Max Anders takes “specificity for credibility” even further, with the “double specificity” of his 30-Days to Understanding the Christian Life in 15 Minutes a Day.

But, perhaps the best example is 21 Pounds in 21 Days: The Martha’s Vineyard DeTox Program. Here you have the promise of a specific benefit plus the promise of a specific timeframe.

Using specifics to add value

Finally, today’s readers want value. They want to know they’re getting their money’s worth. Specifics can enhance the promise of value just by emphasizing the number of options your book offers.

Consider John Kremer’s classic 1001 Ways to Market Your Book. You can’t help but think, “with 1001 ideas in the book, there’s got to be something there that will work for me!”

Conclusion

Numbers added to book titles can provide your book with a compelling sales advantage over competing books. Numbers and details provide specific proof of the title’s promise. Numbers in book titles can set a book apart from the competition, they can organize and simplify complex topics, they can add urgency to your title’s promise, and they can reinforce your book’s value.

Spend some time analyzing the titles of existing books in your field. How effectively do they use specificity to add impact to their title’s selling power? How often are numbers used to reinforce the title’s promise? How are the numbers used?

More important, take a fresh look at your book’s proposed title. How effectively does your book’s title use details and specifics for differentiation, credibility, urgency, or value?

Learn more

Visit the Published & Profitable Blog for more title ideas and to sign-up for free weekly writing tips and advance notice of free upcoming teleseminar interviews with authors, editors, and publishing insiders.

View a list of previous author and publisher interviews at Published & Profitable Visit Published & Profitable’s Sample Content area with articles, assessments, templates, and videos to help you get started planning, writing, promoting, and profiting from your book. Best wishes on your writing success!

Roger C. Parker is the “$32 Million Dollar Author.” His 38 books have sold 1.6 million copies around the world.

Article Source: Roger C. Parker

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Posted by Admin - August 17, 2013 at 2:24 am

Categories: Book Promotion Ideas   Tags:

2 New Kindle Books Put Focus On Self-Publishing Shortcuts, Building Better Book Descriptions To Get More Sales

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Announcing the new release of “Self-Publishing Kindle Books That Sell! – How To Write and Publish Money-Making Kindle Books” — a complete collection of how-to advice that will aid any writer struggling to write ebooks that will sell.

Click here for the 176-page Kindle Book version

Click here for the 152-page paperback workbook, and oversize book measuring 8 1/2″ x 11″ — plenty of room to collect your thoughts and organize your research on any book project.

Clear. Concise. Complete. That’s what you’ll find in “Self-Publishing Kindle Books That Sell!” Here’s what one reviewer had to say:

“After reading the review copy of ‘Self-publishing Kindle Books that sell,’ I was not surprised about being impressed with the quality. If you’ve read any of Steve Johnson’s books before you, too, won’t be surprised. Steve continues to provide value.
The book includes, for instance, the significance of keyword phrases, along with a keyword phrase chart; an explanation of the importance of book covers; how to effectively title your book and its importance on complimenting the content.
In addition, readers will be pleased with the 8 topics Steve provides to get them started writing their eBook immediately with tips on how to craft a title for each one, along with tips for book description, work sheet and much, much more.”

— Award Finalist & Bestselling Author, Cherry-Ann Carew, founder of Writetastic Solutions

As a bonus, you get eight “Shovel-Ready” nonfiction ebook ideas to get you started… topics that are evergreen and ever sought out. Easy topics to research and write…. plus, most of the research has already been done for you.

Get your copy today!

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“Sell More Kindle Books! How You Can Write Better Book Descriptions That Can Sell More Kindle Books” is now available in the Amazon Kindle ebook store. Author Steve Johnson zeroes in on one of the most important ways self-published writers and indie publishers can use free tools that Amazon offers to get more exposure for their books and paperbacks that they are selling online.

The Kindle version is 104 pages, and includes links to 4 free downloads readers can access upon purchase to print off step-by-step worksheets and have them at their fingertips as they brainstorm the right ways to craft book descriptions that lead readers to the ‘Buy Button’ and boost book sales! (View details here)

The printed paperback version has a few more pages of worksheets. It is available now direct from CreateSpace. (Get your copy of the paperback version here)

Johnson has more than 12 titles self-published on the Kindle Direct Publishing platform. He conducts ‘Ebook Bootcamp’ workshops for new and experienced authors in Northwest Arkansas, his home state, where he lives and works in the beautiful Ozarks Mountains.

 

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Posted by Admin - August 15, 2013 at 11:11 am

Categories: Writing Advice   Tags: