It’s Up To You To Sell Your Books. And That’s A Good Thing.

Photo courtesy of Stuart Miles at

Photo courtesy of Stuart Miles at

In Chapter 7 of his book “Maximum Achievement,” Brian Tracy tells a story of his awakening to his own “Master Decision” in his early 20’s.

He finally realized, after much failure in his young life, that his ultimate success and happiness in life was totally up to him. As he recounts his epiphany:

… It suddenly dawned on me that everything that I would ever become was completely up to me. No one else was going to do it for me.

Even he wasn’t sure who originally said this quote, but it perfectly sums up what he and legions of others must conquer if they want to be successful: “True maturity only comes when you finally realize that no one is coming to the rescue.” (Page 200-201, “Maximum Achievement,” by Brian Tracy, published by Simon & Schuster)

That statement has stuck with me for the past 20 years since I first read it, and I hope it sticks with you too.

Far too many indie publishers and self-published authors seem to want somebody else to do the heavy lifting of marketing and promotion. I think it’s a good thing for authors that now they have to be responsible for all the things traditional publishers have promised to take care of in the past: proofreading, editing, printing, cover design, promotion, book tours, TV and radio interviews, cash advances to take the financial pressure off so an author can focus on writing. Those services are ‘pay-as-you-go’ these days as authors who choose to go it alone must take on tasks related to the business-side of writing.

Reminding yourself that “Nobody is coming to rescue me” is the first step to your accepting complete personal responsibility for your own writing and publishing career.

Another book, “A New Earth: Awakening to Your Life’s Purpose” by Eckhart Tolle, relates one of his stories about the Indian philosopher and teacher J. Krishnamurti, who told an audience his secret for happiness: “I don’t mind what happens.”

If you take this approach every day, reminding yourself, “I don’t mind what happens,” you’re likely to enjoy the moment, the space you are in, the journey you are on, the goals you are achieving when things go right, the lessons you are learning when things go wrong. When you don’t mind what happens, you are free to express your creativity and go with the flow of reality.

So, armed with these two approaches to finding your own way to success, happiness and contentment as a self-published writer seeking to sell more Kindle Books, take time to reflect on them when you wonder what to do next: First, telling yourself, “If it is to be, it’s up to me.” And, next, taking the pressure off by telling yourself, “I don’t mind what happens.”

Third, it’s up to you to take action. No, like I’ve said before, you can’t do everything at once; but, you can do something at once. You can do ONE THING at once. Choose the “Next Thing” that you need to do, throw your whole self and attention and imagination into it, and never mind what anyone else things about it. Don’t allow your own fear of being judged by others stop you. Don’t allow your own fear of failure — or your own fear of success — stop you. Nobody will rescue you, and none of it matters. So do what you want with your writing, your books, your life. You’re free to express who you are and how you feel about it.

Like I said at the beginning, you are now totally responsible for selling your books to your readers. And that’s good. Get busy.