What’s In Your Pipeline?
Back when I earned my keep selling advertising, it was understood that you always needed new prospects, even when you had plenty of sales. That is, you had plenty of sales right now. Next month, you started over from zero. Not having any prospect halfway sold was like being out of business.
It is called keeping your pipeline full.
That holds true for self-publishing as well. No projects in the pipeline, no juice to keep your sales going.
Now, it you’re not writing to make money, then stop reading right now. This blog is for writers who treat what they publish as a business. If it’s a hobby for you, what I’m about to share will probably just irritate or annoy or outrage you, so skip this blog post.
For myself, I have come to the end of my author series, on how to sell more Kindle books, at least for the time being. I have the outline of a new ebook on how to gain more positive reviews and how to advertise your books for free, but those will move over and wait. My latest book will publish in March 2015, and will focus on helping the indie author find that missing spark, that magic formula if you will, to get started and complete everything you start.
And “The Magic Formula” is the basis of my next series of books. They’ll allow me to look at non-fiction self-help topics in a fresh way. I’ve got one ebook almost ready for final proofing. I’ve got several other titles in development. I’m filling the pipeline as we speak.
My goal has evolved to the point where I want to create a long-lasting, “evergreen” body of work, that will sell long after I’ve written it. That’s what I hope you, the reader, strive for too.
My topics will aim at self-help solutions. They will fall under the “Magic Formula” umbrella. Yes, they will be shorter than my current works. But they’ll offer up immediate solutions to everyday problems. The goal: once you read it, you can apply it; once you apply it, problem gone.
Yes… many would scoff at such an approach. But in my mind, people are buying Kindle books either for escape or personal solutions. They want fast ways to solve their problems. They need help. These new books will allow me to deliver that help. Quick and easy.
Back to the pipeline: by pushing this new series of ebooks forward, I can anticipate these new projects, work through them, get them published and move on to the next. They’ll be available both in paperback and in digital download formats. Having my pipeline full gives me a full plate to start working from.
The secret now is staying on track, keeping up with a full schedule, and knowing when to stick a fork in once book project, publish it and then move on to the next.
So what do you have in your pipeline?
Have you set up a series that needs to be finished?
Great. What then?
What have you got waiting in the wings?
Kindle book publishing is a simple process. Write what you want, push a button, and whoola! — your book is available to millions of readers on the world’s best bookselling platform, the Amazon website.
Once you’re finished with the book you’re currently writing, what will you write next?
If you’re not sure, then decide now what you will write next month, next year, five years from now, and do it today. Time will pass. Tomorrow — the day you put the hard stuff off to — is rushing toward you. Fill up your pipeline now to be ready when it arrives. Keep writing, keep learning, keep expanding your indie publishing bookshelf. You will succeed so long as you never quit!